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Very Peri: Pantone Color of the Year 2022

Very Peri: Pantone Color of the Year 2022

It’s that time of year again! Pantone just released their color of the year; Very Peri: Pantone Color of the Year 2022.…
Choosing the right Typeface for your Brand

Choosing the Right Typeface for Your Brand

Choosing the right typeface for your brand deserves as much attention to your brand identity as you put into logo creation and color.…
What is a Brand Identity?

What is a Brand Identity?

Brand identity means many things to many people. A lot of marketers think that brand identity is all about creating a logo for a business, and nothing more.…
Choosing the Perfect Brand Colors

Choosing the Perfect Brand Colors

Choosing the perfect brand colors is incredibly important. According to research by Xerox, using colors to manifest critical messages enhances attention by 82% and brand recognition by 80%. …
Picking a Brand Name: the Ultimate Guide

Picking a Brand Name: the Ultimate Guide

Picking a Brand Name for your company? Are you having trouble coming up with ideas?…
It’s a Bird! It’s a Plane…No it’s a Brand

How Should You Price Design and Creativity?

Whether you work for an agency or are a freelancer, getting your pricing right can be a challenge, we explain how should you price design and creativity.…
Partnerships and Sponsorships in Branding

Partnerships and Sponsorships in Branding

Being in business and creating a strong brand is all about building relationships.…
Pricing Strategy as a Form of Branding

Pricing Strategy as a Form of Branding

In this article, we will answer a question that is often asked by business owners: How can you utilize pricing strategy as a form of branding.…
Customer Service Branding the Forgotten and Powerful Branding Tool

Customer Service Branding the Forgotten and Powerful Branding Tool

When brands are working to grow their products, services, or overall brand, customer service branding plays a key role.…